Our new design for Love Gin

Over the past few months, we've been hard at work designing the new look for our three core gins in collaboration with our friends at Tangent Graphic. 

Love Gin has been a consistent favourite in our range since its launch in 2018. It was originally launched as a limited edition for Valentine's Day but it proved so popular that it was quickly transformed into a permanent expression and it has been one ever since.

Like Golf Gin and Original Gin, its new design keeps our dimpled glass bottle and the recognisable label with the wings. However, the name Love Gin is now front and centre in the middle of the label and our illustration has been created by Ella Ginn, who also designed the illustration on all of our previous gin labels! A stand-out heart shape, it is filled with things people love about the town of St Andrews, be that the cobblestone streets, cosy beach bonfires or Hamish McHamish, who was once the town's adored cat. You'll also find strawberries and raspberries, two of the key botanicals in this spirit, and a delicious gin spritz serve. A lot has been packed into once small space!

Another important change to Love Gin is that we have now removed the artificial colour from the gin and have instead sprayed the bottle a pink shade to match that of the previous Love Gin. This means that the bottle will still look nice and pink, no matter how much gin is left inside!