After a tough year for all, we wanted the concept for our new gin, in partnership with Hibernian Football Club, to involve the fans.
The purpose of our Match Day Spirit campaign was to bring all generations of fans back together to celebrate what makes the live experience at games so special. We wanted to remember the highs and lows of football while moving forward to create new unforgettable memories.
It was key for us to find a way to continue to interact with the fans and we wanted to give them something special to remember.
We invited 3 season ticket holders, and one of Hibs longest-running members of staff along to Easter Road to feature in a short video. On the day of filming, we safely took each fan to their seat which was a unique experience as it had been so long since they were last there! We had a chat about their memories following Hibs, their match day rituals, and what they are most looking forward to getting back to.
Herbal and zesty, with a light spice and a subtle hint of earthy fennel.
Spicier on the palate, with lively, aromatic sichuan peppercorn and coriander along with a bright lime and lighter, savoury herbal character.
Finishes more herbal/floral as the pepper fades, with light, aromatic sage and a floral sweetness.